The House of the Seal, seat of Prodestur, tourist organism of the Diputación, has received this morning a course offered by Xavier Rodríguez of the company Bikefriendly in which the importance of the specialization in cyclotourism is approached; which means the first step of firm commitment on the part of an institution for the cycling of Castilla y León.
Under the name of "Workshop on the importance of the Specialization in Cycling", this first course within the three that has organized Prodestur, has served to give the keys on the importance that the territories work in differentiating strategies in tourism, focusing on bicycle tourism.
In this session we have also worked with contents such as: 'Cicloturismo, a bet for the future', in which the tendencies of the national and international market have been addressed; the size of the market or the keys of territorial specialization.
In addition, aspects such as the involvement of public administrations, the involvement of private agents have been addressed; public-private collaboration; the training and awareness to promote specialization and ensure cycling quality or the enhancement of all the resources of the territory, within the section of 'Keys of territorial specialization'. Finally, some cases of success in cycling tourism specialization have been analyzed.