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The President of the Provincial Council values ​​the role of travel agencies in the promotional dissemination of the province's tourist offer

The President of the Provincial Council values ​​the role of travel agencies in the promotional dissemination of the province's tourist offer

The President of the Diputación, Francisco Vázquez, has participated today in the inauguration of the National Congress of the Union of Travel Agencies (UNAV) that takes place at the Juan Bravo Theater until tomorrow 6 Saturday in April and brings together more 250 agents trips, on behalf of 2.800 points of sale.

Vázquez has valued the fundamental role that the Union of Travel Agencies is playing in the dissemination and promotional support of the tourist offer of Segovia and its province, and has recalled the importance of this sector because "the first door that many tourists open before making your trips is that of an agency, so the entrepreneurs who attend this forum play a decisive role when it comes to orienting tourist destinations. "
In an act in which the mayor of the capital, Clara Luquero and the president of the UNAV, Carlos Garrido, have also participated, the President has begun his speech by welcoming the organizers and expressing his honor because they had chosen the province to Carry out this appointment. In this sense, he thanked the team of the tourism body of the Diputación, Prodestur, with deputy Magdalena Rodríguez at the helm, because his efforts made in the last edition of the Congress held in Cuenca have made this meeting possible.
The President recalled that the meeting will be an important economic asset for the city and the province and that it constitutes a good opportunity to position it as an ideal place for holding congresses, meetings or events.
"Business tourism and meetings," he underlined, "has become one of the main engines of development of tourist destinations and, therefore, an important source of income, employment and investment. a Conference Center in a unique setting, next to the La Faisanera golf course, which we hope will be open soon. "
Dynamisation Plan
Francisco Vázquez has taken the opportunity to review the tourist offer of the province, capitalized by the Provincial Tourism Promotion Plan, which is diversified also betting on the promotion of new resources such as astronomical tourism and bicycle tourism in the province.
"Segovia has a unique sky, free in the nights of light pollution, always feared by astronomers, all the surroundings of the Sierra del Guadarrama and Ayllón allow us to contemplate the stars in an unforgettable way".
To these has added the proposals of varied experiences in tourism that is enjoyed slowly, sports tourism or nature. In this sense, it has highlighted the experiences that can be experienced in environments such as the National and Natural Parks of the Sierra del Guadarrama, the Hoces del Duratón and the Hoces del Río Riaza, or the Biosphere Reserve of the Real Sitio de San Ildefonso- El Espinar
Some proposals that are added to the more than thirty products that already have Prodestur, for the promotion and development of tourism in the province and that make the province one of the leaders in the national market of rural tourism with 18.303 hotel beds and 58.865 seats in restaurants.
Vázquez has pointed out to the agents that the council is also betting on hiking, "with a road network in very good conditions, and a host of accessible roads." Among them he has highlighted three emblematic routes: The Camino de Santiago from Madrid as it passes through the province, the greenway of the Eresma Valley that runs along the old train line between Segovia and Medina del Campo, and the Camino de San Frutos that leads from the capital to the Hoces Del Río Duratón.
Antidote against depopulation
The President has presented the tourism activity as an antidote to the rural exodus: "Now that there is so much talk about depopulation and empty Spain, our province has been working for years to promote tourism as an economic source. that this sector of the economy has created in Segovia, but we must not stay behind, we must continue to innovate and look for new market niches ".
The Provincial Council wanted to collaborate from the first moment with this conclave aware of its important repercussions. Apart from hosting the conference at the Teatro Juan Bravo, the provincial institution has been commissioned to organize several guided tours of the province during the celebration of the congress.
The congressmen will stop at the Royal Palace and the gardens of Riofrío, in the Real Sitio of the Farm of San Ildefonso, in the castle of Turégano, in Sepúlveda, in the Matarosueros farm in El Cubillo and in Torrecaballeros. Places that, according to Francisco Vázquez "show part of the tourist wealth of our province in which history is conjugated, the important monumental heritage and the rich natural landscape".
Betting on the future
The XXII Tourism Congress of the National Union of Travel Agencies (UNAV), sponsored by the Provincial Council and the City Council, has a roster of first-class speakers, experts in their respective subjects, who will offer several thematic talks centered on the motto of the convention, "The travel agency: a bet for the future".
The future of travel agencies will focus the development of the six papers of the Congress, which will address issues such as digital transformation, the new trends that customers demand in their travels, how to attract and retain customers or the importance of technology applied to the agencies. There will also be conferences that will address the value of the corporate client and how it should be the travel agency of the future.
The National Union of Travel Agencies of Spain (UNAV) is the oldest association of the sector. With a presence throughout the Spanish territory, it is currently integrated by 120 members, all of them agency and branch holders, with a total of 2.800 points of sale, which jointly employ 5.000 workers and invoiced more than 6.000 million euros in the 2018 year.