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Strengthening the promotion of Castilla y León in the US as a destination for learning the Spanish language

Strengthening the promotion of Castilla y León in the US as a destination for learning the Spanish language

The Ministry of Culture and Tourism has among its priority objectives for this Legislature to consolidate Castilla y León as a reference destination in the learning of the Spanish language. In this context, the trip being made by the director general of Cultural Policies and Commissioner for the Spanish Language, José Ramón González, is framed in order to promote the Community. The visit to the states of Arizona and Texas is planned, where he will meet with representatives of the Spanish departments of five universities and professional associations of academics and Hispanics to strengthen the ties of these institutions with Castilla y León. In this way it is intended to consolidate the presence of the Community in the Spanish market in the United States, which, despite the growth of other alternative markets, such as the Asian one, remains fundamental and is considered strategic for Castilla y León to be a reference international in learning the Spanish language and culture.

The agenda includes a visit to Arizona State University, in Tempe, and the University of Arizona, in Tucson, which are among the best 150 in the world, according to the Shanghai ranking, and will continue in the state of Texas, with visits to Texas State University, in San Marcos; Texas State University in San Antonio and the University of Texas in Austin (which occupies the 45 position among the best universities in the world, according to the aforementioned Shanghai ranking).

The objective of the trip is to reinforce the visibility of Castilla y León in the United States and increase the flow of students that the different North American universities included in the visit, send each year to academic institutions and public and private centers of the Community. During the trip, the director general will have the opportunity to exchange opinions and points of view with the heads of the Spanish departments of the five universities (some of which, such as the University of Arizona in Tucson, has enrolled more than 4000 students per quarter in Spanish courses of different levels), in order to explore the possibility of strengthening academic ties and increasing the presence of its students in Castilla y León.